KWM » Uncategorized http://mccammon.org/keith What I'm doing when I'm not doing anything else... Fri, 27 Aug 2010 12:36:23 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Subway’s napkin strategy http://mccammon.org/keith/2008/05/22/subways-napkin-strategy/ http://mccammon.org/keith/2008/05/22/subways-napkin-strategy/#comments Fri, 23 May 2008 01:58:11 +0000 Keith http://mccammon.org/keith/?p=155 Continue reading →]]> It’s rare that I eat at Subway. When I do, it’s typically during lunch, and the stores are typically very busy. Because I have a tendency to fixate on things that are of almost no importance, I’ve come to notice the following: Very, very few people ask for extra napkins during checkout. This compared to almost every other fast-food or counter-service restaurant, where the norm is to accept your carry-out container, grab some napkins (because there’s no telling whether they’re already in there, and we Americans are a hurried bunch), and head for the table/door.

Subway serves food in clear plastic bags and wraps two napkins around each sandwich, so that the customer can very clearly see the napkins when the goods are transferred. Result: Less money wasted on napkins that most folks don’t need.

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